BTS Hailey Baldwin x H&M

September 21, 2016

H&M's Denim Days campaign, directed by Simon Jung, stars Hailey Baldwin (Bieber) as the face of effortlessly chic denim fashion. Through playful visuals and fresh style, the campaign captures the spirit of self-expression and individuality, celebrating the timeless appeal of denim. 💙👖✨

Watch it here

Stills gallery →
Stills gallery ↘